Aussie are crazy about Master Chef. Future host family, auntie, friends, friends of friend or even friend of friend of friend, they all mentioned it in the talk. Doing a quick search on Google, "79 per cent of metropolitan viewers have now seen Master Chef for at least one minute", and the average number of viewers per episode is now in the 2nd place, only after "The biggest loser".
So what contribute to the success of this program?
From my personal view, 3 main reasons are:
a. Idea: FOOD. Who can step away from well prepared and decorated dish on TV, after all? Greater than that are the ideas of eliminated contestants return - which has brought even more excitement when Poh and Justine have been showing off and doing well so far, cooking in pairs for the Xmas dinner, making sausages or preparing lunch for 200 sailors under time pressure.
b. Time slot: 7PM weekdays and 7:30PM weekend. Prime time reality cooking show with appropriate running time - 30mins weekdays and 1hr on Sun.
c. Official website: http://www.masterchef.com.au/home.htm
Interactive, well updated and thoroughly mentioned during the show. And of course, Facebook is a good tool to use as well.
Its not hard to find out that the same advertising strategy is employed in every Master Chef show on Ten. When the judges are about to announce the winner, as always, there will be a pause. Then, here it comes - the Coles ads. As the ads are pretty short, you can just stay still or you will miss the best bit of the show which will come soon after.
And in my words, I call it is when and where the Master Chef effect gets start off. You are exposed with fresh food and selected ingredients supplied by Coles during the show and see how they turn to be a great dish during cooking steps. If you both watch "Iron Chef" on SBS and "Master Chef" on Ten, you might see the difference between the way they shoot. You will hardly see how the inside of the dish looks like in "Iron Chef", but in "Master Chef", they will zoom closer when judges use fork and knife cut the food into bite sized pieces, which reveal the cooked/raw ingredients inside. Isnt it better to treat your eyes with the whole process, from the very first step of choosing ingredients to the beautiful end of the food?
Coles is well on track by sponsoring this Master Chef, I think. I always wonder how the two big firms - Coles and Woolie - can be such copy cat of each other in the weekly special offers... But for this TV show, I feel as if Woolie couldnt gain advantages by their fresh and green ads any more. Not yet find any report about the increasing sale of Coles resulted from Master Chef effect, but I bet there will be some.
Waiting to see how Woolie will react.
So what contribute to the success of this program?
From my personal view, 3 main reasons are:
a. Idea: FOOD. Who can step away from well prepared and decorated dish on TV, after all? Greater than that are the ideas of eliminated contestants return - which has brought even more excitement when Poh and Justine have been showing off and doing well so far, cooking in pairs for the Xmas dinner, making sausages or preparing lunch for 200 sailors under time pressure.
b. Time slot: 7PM weekdays and 7:30PM weekend. Prime time reality cooking show with appropriate running time - 30mins weekdays and 1hr on Sun.
c. Official website: http://www.masterchef.com.
Interactive, well updated and thoroughly mentioned during the show. And of course, Facebook is a good tool to use as well.
Its not hard to find out that the same advertising strategy is employed in every Master Chef show on Ten. When the judges are about to announce the winner, as always, there will be a pause. Then, here it comes - the Coles ads. As the ads are pretty short, you can just stay still or you will miss the best bit of the show which will come soon after.
And in my words, I call it is when and where the Master Chef effect gets start off. You are exposed with fresh food and selected ingredients supplied by Coles during the show and see how they turn to be a great dish during cooking steps. If you both watch "Iron Chef" on SBS and "Master Chef" on Ten, you might see the difference between the way they shoot. You will hardly see how the inside of the dish looks like in "Iron Chef", but in "Master Chef", they will zoom closer when judges use fork and knife cut the food into bite sized pieces, which reveal the cooked/raw ingredients inside. Isnt it better to treat your eyes with the whole process, from the very first step of choosing ingredients to the beautiful end of the food?
Coles is well on track by sponsoring this Master Chef, I think. I always wonder how the two big firms - Coles and Woolie - can be such copy cat of each other in the weekly special offers... But for this TV show, I feel as if Woolie couldnt gain advantages by their fresh and green ads any more. Not yet find any report about the increasing sale of Coles resulted from Master Chef effect, but I bet there will be some.
Waiting to see how Woolie will react.
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